2020


Rave Clothing
Techno Be With You is a streetwear brand rooted in rave culture — built for those who move to the bass and refuse to be caged. Sugar Rush developed the complete visual identity and digital branding system for their website launch, translating the raw energy of underground techno into a cohesive design language across product photography direction, typographic systems, and campaign visuals.
Every design decision was intentional — dark backgrounds that echo warehouse lighting, oversized type that hits like a drop, and imagery that puts the wearer at the center of a movement. From the "Dark Techno Is Our Light" editorial to the "Wild & Free" campaign and the "Too Futuristic to Fade" series, each visual was crafted to feel less like clothing and more like a statement.
The result is a brand that doesn't just sell T-shirts — it sells belonging to something louder.
DESIGNING








