BRAND IDENTITY & MENU DESIGN

BRAND IDENTITY & MENU DESIGN

Brand identity and social media design for Sona Chaandi — a global cuisine restaurant rooted in India's culinary heritage. Warm, rich visuals built to make people hungry and feel at home.

Brand identity and social media design for Sona Chaandi — a global cuisine restaurant rooted in India's culinary heritage. Warm, rich visuals built to make people hungry and feel at home.

2024
Fine Dine Restaurant

Sona Chaandi is a restaurant that believes food is the oldest form of storytelling — rooted in India's rich culinary heritage, elevated for a global palate. Sugar Rush crafted the complete brand identity and digital design system, building a visual language that feels as warm and layered as the food itself.

The brand palette — deep saffron, pale teal, old gold, sea green, and ivory — was built to feel both timeless and contemporary, echoing the restaurant's philosophy of "A Taste of Timeless India." From the primary logo system and colour guide to menu design, social media campaigns, and sub-brand identities like Chatori Gully and Gujarat ni Rasoi, every touchpoint was designed with intention.

The social media work spanned food festival promotions, seasonal campaigns, Instagram content, and regional sub-menus — all maintaining a visual consistency that stretched from fine-dining elegance to street food energy.

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Do you create custom content for my brand?